2024 Demand and consumption trend of sports fitness population
Release time: 2024-07-04 10:59:45Zhenxing Latex
The retail sales of sports and entertainment products have fluctuated greatly under the impact of the pandemic, while the hosting of international large-scale events has brought positive consumption stimulation effects to them.
The superimposed effect of stimulus policies and major sports events has promoted the growth of retail sales of sports and entertainment products, and jointly promoted the release of market vitality
Increased consumption at home in 2020 Government stimulus policy increased health awareness
Environmental restrictions and social distancing measures have led to increased demand for fitness, sports and recreational activities at home, driving sales of sports and recreational goods. In addition, stimulus policies such as consumption vouchers issued by the government have further promoted the consumption of sports and entertainment products, while increased health awareness has also helped its sales growth.
Driven by the 2021 Olympic year
Environmental restrictions and social distancing measures have led to increased demand for fitness, sports and recreational activities at home, driving sales of sports and recreational goods. In addition, stimulus policies such as consumption vouchers issued by the government have further promoted the consumption of sports and entertainment products, while increased health awareness has also helped its sales growth.
The successful hosting of the 2022 Winter Olympics continues to have an impact on the epidemic
The severe and ongoing epidemic has led to a decline in consumer confidence, uncertainty about the future economic outlook, and a reduction in non-essential consumer spending. However, the success of the Winter Olympics has stimulated the public's enthusiasm for ice and snow sports, led to the sales of related sports and entertainment supplies, and prevented the negative growth of retail sales to a certain extent.
The need to reopen major international events in 2023 has been released
The holding of major international events such as the Universiade in Chengdu and the Asian Games in Hangzhou has injected new vitality into China's sports consumption market and effectively stimulated sports consumption. The market demand that was suppressed by the impact of the epidemic in 2022 was effectively released in 2023, driven by the effect of the tournament.
Increased consumption at home in 2020 Government stimulus policy increased health awareness
Environmental restrictions and social distancing measures have led to increased demand for fitness, sports and recreational activities at home, driving sales of sports and recreational goods. In addition, stimulus policies such as consumption vouchers issued by the government have further promoted the consumption of sports and entertainment products, while increased health awareness has also helped its sales growth.
Driven by the 2021 Olympic year
Environmental restrictions and social distancing measures have led to increased demand for fitness, sports and recreational activities at home, driving sales of sports and recreational goods. In addition, stimulus policies such as consumption vouchers issued by the government have further promoted the consumption of sports and entertainment products, while increased health awareness has also helped its sales growth.
The successful hosting of the 2022 Winter Olympics continues to have an impact on the epidemic
The severe and ongoing epidemic has led to a decline in consumer confidence, uncertainty about the future economic outlook, and a reduction in non-essential consumer spending. However, the success of the Winter Olympics has stimulated the public's enthusiasm for ice and snow sports, led to the sales of related sports and entertainment supplies, and prevented the negative growth of retail sales to a certain extent.
The need to reopen major international events in 2023 has been released
The holding of major international events such as the Universiade in Chengdu and the Asian Games in Hangzhou has injected new vitality into China's sports consumption market and effectively stimulated sports consumption. The market demand that was suppressed by the impact of the epidemic in 2022 was effectively released in 2023, driven by the effect of the tournament.
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