Increased demand for low-cost fitness products for at-home workouts is expected to drive market growth. Physical activities and regular exercise to improve flexibility, mobility, and agility of the body are expected to drive exercise band market growth. Exercise bands can be used for a variety of exercises involving the shoulders, feet, knees, and elbows. These bands can improve core body strength by reducing muscular imbalance.

Rising online purchasing trends are driving up demand for exercise bands. E-commerce provides a wide range of brands to choose from, as well as various offers and discounts. As a result, the demand for exercise bands is increasing. Furthermore, the low cost of resistance bands and their numerous applications for whole-body workouts support exercise band market demand.