Overview of Key Fitness Industry Statistics

• On average, 19.31% of the US population is daily engaged in sports, exercise, and recreation from 2010 to 2022.

• Surprisingly, 3.4% more people started exercising daily after the COVID-19. 

• 21.29% of men and 17.07% of women were daily engaged in physical activities from 2010 to 2022, though post-COVID, men’s engagement almost returned to 2010 rates while women’s engagement increased by 3.5%.

• In 2023, hiking emerged as the most popular sports activity in the US, while rugby was the least preferred.

• 70% of millennials participated in fitness activities in 2021, followed by Baby Boomers and Gen X, with similar rates of around 64%.

• In 2020, health and gym club revenue dropped 33.04%, while sporting goods sales increased by 38.93% during the same period.

• With a $156 billion market capitalization in 2023, Nike is the leading sportswear company in the US, followed by Dick’s Sporting Goods with a $9.5 billion market capitalization. 

• 59% of Americans preferred working out at home in 2020, with 51% citing convenience as the main reason. 

• In 2022, home gym product sales increased to an estimated $424 million, almost doubling the sales of 2019.